So I've probably felt this way multiple times since about February. Back in January, on New Year's Eve, I set a goal. I didn't make a 'New Year's Resolution'; I set. A. Goal.
I've been dreaming about and talking about starting a microbrewery for more years than I can remember. I think when I took my first 'real' job out of grad school, my goal was to make it to my first sabbatical (such a cool benefit!) and start my brewery on my sabbatical. Well, the market and the whole 'stages and ages' thing, didn't really work out for that timing, and I put it off.
In fact, I've been putting off The Goal for more years than I care to admit, but here we were in January 2021 with a lot of pandemic in our rear view and probably more than we wanted in the view ahead. That was the environment in which I set my goal: Come hell or high water (does anyone even say that anymore?), I was going to break ground on a brewery this year. That was my Goal; not my resolution, but my New Year's Goal.
I immediately started working on reviving a logo design we'd had created back in 2017. I contacted our friend, Donna Winter at Totera Web Systems, about creating a website and put a plan in place. We decided on the contents of a Founders Club Package, and I started working on the swag that would go in it - leather growler cozies, growlers to go in them, coasters, key fobs, and t-shirts. A crap-ton (or maybe it was a buttload) of stuff to get ready and place orders for. Let me tell you, the capital-intense nature of swag is not something I was quite ready for. We plunged ahead, anyway.
That was about where my expertise ended. So I reached out to a life-long friend and architect to talk about design support. We've been meeting weekly since, oh, I don't know, late January? Early February? I couldn't be more grateful to Mitch, because he's kept a foot in my backside when I didn't think it was worth continuing. I mean, Rainier? Really? Who was I kidding? There are like three vacant lots on our main strip (Highway 507) through town, and one was tied up in a feasibility study, one was way more land than needed, and one was/is a former gas station site in need of much cleanup and reclamation.
Then in May, that all changed. Mitch found out that the only sit-down restaurant in town was on the market. I'd been working on a lot of the other stuff on a pace that would potentially allow me to break ground by December 2021 (The Goal). Things like developing a Founders Package, exploring website hosting, finding out about Thurston County resources that could help, etc., etc. - it all changed.
I contacted the restaurant owner, and did a quick meet-and-greet. She walked me through the diner, and showed me her space. We talked some about the history and her experiences at the diner, and she gave me her selling agent's name. The next day the agent called me, and by the end of the week, we had made a tentative sales offer. Whooosh! That happened fast!
Then the pressure was on to build out the website and make sure our social media was ready. Facebook? Check. Twitter? Check. Instagram? Check.
That's about where we are. The website is up, and we've started getting Founders signed up. The last 24 to 48 hours have been exhilarating... and terrifying. When the orders started coming in, I wasn't quite sure what to do, but here we are, and we should ship out our first Founders Packages on Monday (6/14).
I hope you'll subscribe and follow along on what I'm sure will be an amazing (if not nerve-wracking) journey.